Dr. Sandra Sirrs is a clinical professor in the Division of Endocrinology, Department of Medicine at UBC. She has no relevant financial exposures but was a physician involved in one of the media cases discussed in the manuscript.
The Canadian Medical Association has published suggestions to help patients avoid inadvertently sharing incorrect information, an urgent issue considering 62 per cent of Canadians were exposed to health misinformation in 2025, according to its tracking study.