Medical influencers on social media: Beware the pitfalls of sponsorship
Opinion

Medical students, beware the pitfalls of becoming “influencers” on social media

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5 Comments
  • Lucey Baggio says:

    The methods used in aromatherapy involve exposure to essential oils through the olfactory analyzer and respiratory organs, skin and mucous membranes https://www.revampsalonspa.com/aromatherapy-what-is-it/ . Many methods provide a complex effect, for example, with aroma massage – through the skin and sense of smell. In SPAS and home aromatherapy different methods of exposure are possible.

  • Donna Thomson says:

    Thank you for highlighting the need for med school training in social media (both pitfalls and opportunities). As a patient partner in childhood disability research and author in the area of family caregiving, I am inspired by the social media influence of clinicians such as Dr. Samir Sinha (geriatrics and long term care), Dr. Christine Chambers (her #ItDoesntHavetoHurt campaign allying with the Yummy Mummy Club https://www.yummymummyclub.ca/users/christine-chambers-0) and Dr. Daniel Pepe in community medicine (https://twitter.com/dpepe88) just to name a few. The potential for MDs to influence practice, policy and knowledge translation to patients and families is immense. But in medical training, ethical standards of social media opportunities must be taught alongside creative influencing for the public good. As a patient partner, I like to emphasize the creative and public good aspects on my twitter handle @thomsod and currently, in the campaign #MyCovidDisabilityQ. Be ethical, yes. But do use social media (if so inclined) for the better health and education of your patient group and their families.

  • JOSE BRANDAO says:

    Great article. An eye-opener.

  • Paul Thiessen says:

    I agree wholeheartedly! Medical reputations will become rapidly tarnished if learners/physicians endorse commercial items such as weight loss products, aromatherapy and a host of other ‘junk’ claims that have no basis in proven benefits. “Falsehood flies and the truth comes limping behind” (Jonathan Swift)

  • K says:

    I don’t mind if MDs have public social media accounts. I always check them before picking a family MD or specialist as I don’t want to see a doctor (and thus help them make $ on my visit) if they make ridiculous claims or political messages on social media. Helps me avoid individuals I would rather not support. e.g. found out on twitter that an MD I was going to see was a very vocal supporter of a public policy I disagree with so I called and got rescheduled to see another doctor.

Authors

Allison Brown

Contributor

Allison Brown is a research coordinator in the Michael G. DeGroote School of Medicine and graduate student in the Department of Health Research Methodology, Evidence & Impact at McMaster University.

Gaibrie Stephen

Contributor

Gaibrie Stephen is an emergency physician in Toronto.

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