Virtual conferences: This ‘new normal’ should be embraced

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  • ed bernacki says:

    Be careful what you wish for. I was a speaker at many conferences and realized how badly many were designed. I wrote a book on this (www.InnovativeConferences.com) My research from the 1940s found remarkable ideas on conferences as events for people to “confer” … hence a conference. This was lost and conferences became about learning and networking. Gone was the problem solving and collaboration that events can achieve. I find online conferences are one dimensional regardless of the technology. The big issue for associations will be revenues. Online conferences have a low perception of value. You may pay $1000 or $2000 for a two-day conference. What will you pay for an online event? Associations need revenues at a time when online content is perceived as free or cheap. I am working with events to try to increase the engagement and perception of value. It is very hard for online events. We want people to create more personal value — defined in insights and ideas they gain and act on after the event. Some insights for you…


Nikita Singh


Nikita was the former Audience Engagement Editor at Healthy Debate. She studied population health at the University of Toronto and is a student in the Master of Public Health program at the Public Health, Schulich School of Medicine & Dentistry at Western University.

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