Virtual conferences: This ‘new normal’ should be embraced - Healthy Debate
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Virtual conferences: This ‘new normal’ should be embraced

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  • ed bernacki says:

    Be careful what you wish for. I was a speaker at many conferences and realized how badly many were designed. I wrote a book on this (www.InnovativeConferences.com) My research from the 1940s found remarkable ideas on conferences as events for people to “confer” … hence a conference. This was lost and conferences became about learning and networking. Gone was the problem solving and collaboration that events can achieve. I find online conferences are one dimensional regardless of the technology. The big issue for associations will be revenues. Online conferences have a low perception of value. You may pay $1000 or $2000 for a two-day conference. What will you pay for an online event? Associations need revenues at a time when online content is perceived as free or cheap. I am working with events to try to increase the engagement and perception of value. It is very hard for online events. We want people to create more personal value — defined in insights and ideas they gain and act on after the event. Some insights for you…

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Nikita Singh

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Nikita was the former Audience Engagement Editor at Healthy Debate. She studied population health at the University of Toronto and is a student in the Master of Public Health program at the Public Health, Schulich School of Medicine & Dentistry at Western University.

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