Tailored messaging is crucial to drowning out misinformation

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  • Tony Peirce says:

    Excellent article outlining the “How to”. What I really need is access to a collection of simple messages that we can all share on social media that a) disprove conspiracy theories about vaccines and b) project the positive impact of vaccination. Let’s convert the “anti-vaccer” from “villan” to “hero” in our quest for herd immunity.


Sabina Vohra-Miller


Sabina Vohra-Miller is the co-founder of the Toronto-based Vohra Miller Foundation, which aims to improve the health of the planet and its people.

Adalsteinn Brown


Dr. Adalsteinn Brown is the Dean and a Professor at the Dalla Lana School of Public Health, University of Toronto. His work focuses on health policy, health-system performance measurement and enhanced training programs for PhD students. 

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