Opinion

Tailored messaging is crucial to drowning out misinformation

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  • Tony Peirce says:

    Excellent article outlining the “How to”. What I really need is access to a collection of simple messages that we can all share on social media that a) disprove conspiracy theories about vaccines and b) project the positive impact of vaccination. Let’s convert the “anti-vaccer” from “villan” to “hero” in our quest for herd immunity.

Authors

Sabina Vohra-Miller

Contributor

Sabina Vohra-Miller is the co-founder of the Toronto-based Vohra Miller Foundation, which aims to improve the health of the planet and its people.

Adalsteinn Brown

Contributor

Adalsteinn (Steini) Brown is Dean of the Dalla Lana School of Public Health.

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